For more on the new partnership, keep reading.
Google TV Ads (not to be confused with GoogleTV) was launched in 2008 as a marketplace for advertisers to buy national ad space. Google already had advertising relationships with Dish Networks, NBC Universal, Hallmark Network, Bloomberg Television, Game Show Network, Outdoor Channel, and CBS College Sports, with DirecTV (and its 18 million subscribers) added to the mix. Meaning: Google will now be able to reach up to 30 million satellite households. While the partnership may mean little to the average TV viewer, it is more verification of Google's commitment to the television space.