Skip Nav
Photography
This Depressing Photo Captures What's Wrong With Weddings These Days
Geek Culture
This Woman Complied With Her Work's Infuriating Dress Code by Cosplaying
Geek Culture
Stop What You're Doing — NASA Just Released a New Pic of Jupiter!

New DirecTV and Google TV Ads Partnership

DirecTV and Google Enter Into TV Advertising Partnership

DirecTV and Google have announced a strategic advertising partnership making Google the sales representative for much of the ads on 11 different channels carried on DirecTV. The partnership, which is entirely advertising-related and not content-based, means that advertisers looking to advertise on certain networks carried by DirecTV will go through the Google TV advertising system to place these ads.

For more on the new partnership, keep reading.

Google TV Ads (not to be confused with GoogleTV) was launched in 2008 as a marketplace for advertisers to buy national ad space. Google already had advertising relationships with Dish Networks, NBC Universal, Hallmark Network, Bloomberg Television, Game Show Network, Outdoor Channel, and CBS College Sports, with DirecTV (and its 18 million subscribers) added to the mix. Meaning: Google will now be able to reach up to 30 million satellite households. While the partnership may mean little to the average TV viewer, it is more verification of Google's commitment to the television space.

Around The Web
Join The Conversation
Mute Pokemon Go Chrome Extension
How to Delete Google History
Lenovo Phab 2 Pro Phone Details
Google Search Black Teenagers
Google Allo App
Google Home
Google Announcements 2016

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Technology & Gadgets
X