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New Instagram Terms of Service

Instagram's New Terms of Service Are Live: What to Know

One month after Instagram announced controversial updates to its privacy policy and terms of service, today those changes go into effect. Following in the steps of its parent company, Facebook, Instagram clarified policies to reflect its own rights to use community members' photos. Discover what you need to know about the changes below.

Advertising on Instagram
"We envision a future where both users and brands alike may promote their photos and accounts to increase engagement and to build a more meaningful following."

  • What this means: If a brand wanted to build a following, your photo and username may appear next to that brand. But it will only show up for Instagrammers who are following you, not the general public.

"We do not have plans for anything like this, and because of that, we're going to remove the language that raised the question."

  • What this means: Instagram doesn't know what its advertising is going to look like. But what they do know is that they don't want in-app banners, like the ones you see in the free version of Angry Birds. Instagram wants to seamlessly integrate ads, which may mean creating ads that appear in the stream, look like photos from your followers, and/or include photos from your followers.

Ownership Rights
"Instagram users own their content and Instagram does not claim any ownership rights over your photos. Nothing about this has changed."

  • What this means: The photos you take are yours; you own them. But you consent to letting Instagram use these photos in certain contexts by creating an account and logging into Instagram.

Privacy Settings
"If you set your photos to private, Instagram only shares your photos with the people you've approved to follow you."

  • What this means: "Private" still means within the confines of your network. Only followers can see your images, but they still may be used in a promotional context on your followers' feeds.
Source: Getty
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