The new ad ad is clearly targeted at 20-somethings, and features a bunch of hip characters frolicking in the city/at the beach/during a sunset . . . while holding a Kindle. The addition of the ereader is almost comical; I watched it three times and giggled each time because no one actually behaves like that. To be fair, I love my Kindle and use it regularly, just not while running during sunset.
Too harsh? Watch it and judge for yourself after the break.