Who says Oscar winning actresses can't be gamers? Nintendo has picked Nicole Kidman to lead a print and television ad campaign for "More Brain Training from Dr Kawashima: How Old Is Your Brain?" The game launches across Europe on the Nintendo DS on June 29, which just happens to be the iPhone release date in the US. According to Nintendo, Kidman was chosen by Nintendo because of her universal appeal to mainstream audiences of all ages and backgrounds, as well as her reputation for being intelligent, entertaining and genuine. As you can see from the video, Nicole's "brain" seems to be much older than her real age.
Kidman is quoted as saying: "I love the concept that Nintendo is reaching out to new audiences with their self improvement products like Brain Training. Most importantly, I’ve quickly found that training my brain is a great way to keep my mind feeling young." What does Nintendo have to say about the move?
Nintendo feel that working with the award winning actress as the personality of this campaign reflects a long-term pioneering philosophy from Nintendo. The aim of this philosophy is to broaden the gaming audience with software that isn’t just fun but also enriches your life, whether training your brain or practicing language skills. The software is relevant and accessible for everyone from the age of 9 to 99.
More Brain Training from Dr Kawashima: How Old Is Your Brain? is the latest in a series of titles from Nintendo DS called Touch! Generations. Touch! Generations is a unique range of software designed to be enjoyed by everybody, even if they’ve never played a game before. These titles, like that played by Nicole Kidman, are disrupting the video games world and changing the perceptions of millions worldwide who previously thought gaming was just for 16-24 year old males.
I would have guessed Nintendo would pick someone like Haden Panettiere or Mandy Moore for this campaign, but it's a fun move nonetheless.