Skip Nav
Gift Guide
31 Tech Gifts Under $25 For Mom That Will Make Her Life So Much Easier
JK Rowling
The Story of Harry Potter's Invisibility Cloak May Be WAY Darker Than We Thought
Digital Life
The Genius Way These Loud Neighbors Responded to a Passive-Aggressive Letter

Nike Turns London Into a Giant Running Game

Nike Turns London Into a Giant Running Game

Nike has unleashed a game called "The Grid" in London, aimed at encouraging more young people to identify themselves as runners (and likely buy some Nikes in the process). The game breaks the city into 48 different zip codes containing four traditional phone booths. Runners run between the booths, dialing a number and entering a personal code to register a run. The runners then receive instructions on where to go next.

Players can sign up as teams or play as individuals, and their process is tracked at nikegrid.com through a set of awesome visualizations.

The game was created by Wieden + Kennedy, the same brains behind the Old Spice guy, and will last for two weeks.

Around The Web
Join The Conversation
Nike HyperAdapt 1.0 Workout Review
Bella Hadid Is the New Face of Nike
Nike Bandier Rose Gold Collection
Reflective Running Clothes
Apple Watch Nike+ Details and Photos
Taylor Swift's Gym Outfit August 2016
Nike and Chance the Rapper Team USA Basketball Ad

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Technology & Gadgets
All the Latest From Ryan Reynolds