Skip Nav
Tech Tips
Here's How to Share Old Photos From Your Camera Roll on Snapchat
Personality Quiz
Which Badass Harry Potter Witch Are You?
Geek Culture
These 20 Harry Potter Memes Will Tear Your Soul Into a Thousand Pieces

Nike Twitter US Soccer Slogan

Nike Uses Twitter to Source a New US Soccer Team Motto

When Nike was looking for a new motto for use on some official US Soccer gear, it looked to its fans . . . and took to Twitter. The company sponsored a contest using the hashtag #RedAllOver, and asked fans to tweet their ideas for a slogan followed by the tag. Now, the winning motto lives on Nike's "Inspired by Supporters" jerseys and reads: "Indivisible."

The contest lasted over five days and drew thousands of suggestions with "Indivisible" receiving support from a number of users. Fans can pick up a limited-edition shirt of their own from NYC's Niketown for $90, or a sloganless official US Soccer team jersey online for $70.

Twitter-based contests are growing in popularity, with major brands adopting them as a way to engage and empower fans and also for brilliant-idea generation. Most recently Conan O'Brien sponsored a bio-writing contest via Twitter to come up with his new bio, "The voice of the people. Sorry, people."

Check out the official announcement and get a glimpse at the crowd-sourced jerseys after the break.

Image Source: Thinkstock
Around The Web
Join The Conversation
Nike Sports Bra Ad With Plus-Size Model
Kendall Jenner and Gigi Hadid Crop Tops June 2016
Gigi and Bella Hadid Hailing a Cab in Crop Tops May 2016
Gigi Hadid Workout Outfits
Affordable Workout Clothing Under $20
Special-Edition Kobe 11 Mamba Day Sneaker
Facts About Nike

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Technology & Gadgets
X