Skip Nav
Digital Life
11 New Slang Terms to Memorize If You Want to Stay Cool
Geek Culture
Whoa: This Harry Potter Theory Could've Changed the Series Completely
Digital Life
A Teen's Talent Show Trick Has the Internet Completely Freaking Out

Nike Twitter US Soccer Slogan

Nike Uses Twitter to Source a New US Soccer Team Motto

When Nike was looking for a new motto for use on some official US Soccer gear, it looked to its fans . . . and took to Twitter. The company sponsored a contest using the hashtag #RedAllOver, and asked fans to tweet their ideas for a slogan followed by the tag. Now, the winning motto lives on Nike's "Inspired by Supporters" jerseys and reads: "Indivisible."

The contest lasted over five days and drew thousands of suggestions with "Indivisible" receiving support from a number of users. Fans can pick up a limited-edition shirt of their own from NYC's Niketown for $90, or a sloganless official US Soccer team jersey online for $70.

Twitter-based contests are growing in popularity, with major brands adopting them as a way to engage and empower fans and also for brilliant-idea generation. Most recently Conan O'Brien sponsored a bio-writing contest via Twitter to come up with his new bio, "The voice of the people. Sorry, people."

Check out the official announcement and get a glimpse at the crowd-sourced jerseys after the break.

Image Source: Thinkstock
Around The Web
Join The Conversation
Gigi and Bella Hadid Hailing a Cab in Crop Tops May 2016
Gigi Hadid Wearing Sneakers
Affordable Workout Clothing Under $20
Special-Edition Kobe 11 Mamba Day Sneaker
Where to Buy Sold-Out Sneakers
Khloe Kardashian's Fitness Closet
Gigi Hadid's Tommy Hilfiger Jacket and Air Jordans Instagram

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Technology & Gadgets
X