Skip Nav
Gift Guide
20 Tech Gifts Under $20 That Are Perfect For Secret Santa
Digital Life
Shh! 5 Websites to Start Your Secret Santa Gift Exchange
Geek Culture
50+ Marvel Gifts That Will Satisfy Any Geek's Gift Needs

Nike Twitter US Soccer Slogan

Nike Uses Twitter to Source a New US Soccer Team Motto

When Nike was looking for a new motto for use on some official US Soccer gear, it looked to its fans . . . and took to Twitter. The company sponsored a contest using the hashtag #RedAllOver, and asked fans to tweet their ideas for a slogan followed by the tag. Now, the winning motto lives on Nike's "Inspired by Supporters" jerseys and reads: "Indivisible."

The contest lasted over five days and drew thousands of suggestions with "Indivisible" receiving support from a number of users. Fans can pick up a limited-edition shirt of their own from NYC's Niketown for $90, or a sloganless official US Soccer team jersey online for $70.

Twitter-based contests are growing in popularity, with major brands adopting them as a way to engage and empower fans and also for brilliant-idea generation. Most recently Conan O'Brien sponsored a bio-writing contest via Twitter to come up with his new bio, "The voice of the people. Sorry, people."

Check out the official announcement and get a glimpse at the crowd-sourced jerseys after the break.

Image Source: Thinkstock
Around The Web
Join The Conversation
Bella Hadid Is the New Face of Nike
Nike Bandier Rose Gold Collection
Comfortable, Fashionable Shoes and Sneakers
Apple Watch Nike+ Details and Photos
Nike and Chance the Rapper Team USA Basketball Ad
Simone Biles's Nike Unlimited Video With Her Mom
How to Get Better at Working Out

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Technology & Gadgets
All the Latest From Ryan Reynolds