When Nike was looking for a new motto for use on some official US Soccer gear, it looked to its fans . . . and took to Twitter. The company sponsored a contest using the hashtag #RedAllOver, and asked fans to tweet their ideas for a slogan followed by the tag. Now, the winning motto lives on Nike's "Inspired by Supporters" jerseys and reads: "Indivisible."
The contest lasted over five days and drew thousands of suggestions with "Indivisible" receiving support from a number of users. Fans can pick up a limited-edition shirt of their own from NYC's Niketown for $90, or a sloganless official US Soccer team jersey online for $70.
Twitter-based contests are growing in popularity, with major brands adopting them as a way to engage and empower fans and also for brilliant-idea generation. Most recently Conan O'Brien sponsored a bio-writing contest via Twitter to come up with his new bio, "The voice of the people. Sorry, people."
Check out the official announcement and get a glimpse at the crowd-sourced jerseys after the break.