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Nokia Lumia 800 deadmau5 London Video

Video of the Day: Nokia Offers 4D Light Show With deadmau5

The much-buzzed-about Nokia Lumia 800 is now for sale in the UK, and the company chose to celebrate the occasion in a major way yesterday. Nokia took over the Millbank Tower in London for a free electronic music performance by deadmau5, set to a light show projected across the skyscraper's looming exterior.

The 387-foot tower's 800 windows were covered in vinyl, which doubled as a canvas for the 16 projectors beaming the 3D video show from the opposite side of the Thames River. In what they call 4D technology because of what the live music and physical landscape added to the experience, the Millbank Tower pulsed, collapsed, rebuilt itself, swayed, and even served as a virtual roller coaster in perfect sync with deadmau5's track before reminding the crowd below of the Windows-based Lumia 800's arrival.

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