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Is 'Nonobject' The Avenue To Personal Tech Happiness?

Is 'Nonobject' The Avenue To Personal Tech Happiness?

As design, fashion and gadget lovers we seem to always be searching for the best, biggest (or littlest) and brightest product that is going to change our life. We naturally crave the newest iPod model, big screen TV or camera, but where is the line where the popular gadgets of the moment and personal technology merge and how do we find gadgetry that truly meets our long-term individual needs?

Wired recently interviewed Industrial Designer Branko Lukic, who is working to develop and license products that will be "treasured not because of their specifications, but because they make the owner happy to own it." The idea, which Branko details in his upcoming book "Nonobject," is about the "space between you and the object" and while it may seem esoteric to some, points to an exciting, interactive and deeply personal trend in technology. Lukic, who says his interest in design sprung from his desire to "make the world around me a better place," told Wired:

In the 20th century, we were focused mostly on the practical, utilitarian side of design, and later we were driven by technological advancements, marketing and business plans. In the 21st century, instead of design just fulfilling the basic needs, doing certain things or resolving particular problems, people will seek deeper, greater and longer lasting product experiences. nonobject benefits from not being constrained, as compared to design practice today, which benefits from being constrained.

Check out the full interview on Wired's website and let me know what you think about the movement and idea.

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Join The Conversation
amandasunly amandasunly 8 years
Woah confusing.
Angelica Angelica 8 years
I think it's about making better products, and overall a new way of thinking of design. I think it's really aimable. So many of the gagdets and gizmos of the day seem like junk - so seeing a movement of people dedicated to a higher consumer experience and design is really satisfying. I'll read his book for sure.
StefaPie StefaPie 8 years
Wait, so it's a book about our emotional connection to our products? And an idea that they will be able to sell us stuff that doesn't really do anything cool, just makes us happy? How? Well, I love my DS with a passion, so I guess they're on to something. But I love it for what it does and the gameplay they can offer, not just because it's pink and cute. I like that about the DS, but i liked the chunky blue 1st gen too.
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