The results are in folks. ComScore, which does internet research measuring, just released the results from the Video Metrix report for May 2007. The data reveals that the average American watched more than 2.5 hours of online streaming video during that month. Have people kissed their TV watching good-bye? Here are some more interesting stats related to these findings:
- Nearly three out of four (74.3 percent) U.S. Internet users streamed video online.
- More than one out of three (35 percent) U.S. Internet users streamed video on YouTube.
- The average video stream duration was 2.5 minutes.
- The average online video viewer consumed 63 video streams, or more than two per day.