So when I heard about Pepsi's Amp Up Before You Score App that hit iTunes this week, I had to chuckle. I knew it was only a matter of time before the backlash hit — and oh, the backlash did in fact, hit. The app, which is meant to help you "score" with women, categorizes women into different types, and provides pickup lines, tips, and insights to each type — from sporty girls to cougars — and even provides a note section where you can list your successful hookups with names (and whatever details you can remember) so you can brag to your friends later.
Not surprisingly, Pepsi Amp issued an apology on their Twitter account, but have yet to pull the app from iTunes. I'm glad that Pepsi sees the error of its ways, however, maybe it's just me, but doesn't the female public as a whole deserve an apology that consists of more than 140 characters?