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Philips Gets Sexy and Sultry In UK Vogue

In next month's issue of UK Vogue, Philips will be unveiling the Aurea: A light-framed TV, which is said to "seduce the senses and bring emotion, luxury and desire into the functional world of technology." Photographer Vincent Peters, Alber Elbaz for Lanvin, and Paris-based jewelry designer, Lorenz Baumer join film director Wong Kar Wai to create a campaign that uses the concept of seduction by light as inspiration, hence giving it the name Seduction by Light. Discussed on Catwalk Queen, this new "tech ad" is definitely a rarity in many high-fashion women's mags. I'm wondering if this will become more of the norm, considering women spent more on technology last year than men!

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