When I think of Polaroid, I think of Polaroid cameras, which at this point have a vintage geek following, but the company is doing its darndest to promote their other products and has jumped on the celebrity beach house bandwagon.
The company has created a lavish $30 million dollar beachfront estate where celebrities and VIPs can enjoy tech toys, private dinner parties, exclusive events, BBQs, clambakes, and beachside activities.
Like the LG Beachhouse, the Polaroid Beach house is located on "the most exclusive stretch of beach in Malibu," and is completely decked out with with the company's TVs and gadgets. The house is decorated by the designers at west elm and features the company's home furnishings and accessories — such as bedding from west elm's new Pure Organic collection and comfy Walton sectional pieces with lots of glam mirrored side tables. It also features a gaming room outfitted with the latest Polaroid LCD TV's, sitting areas with the newest large flat screens and loads of outside space for celebrity photoshoots.
Polaroid has opened the house up for stars like Eva Mendes, Kate Bosworth, Courteney Cox Arquette, Jennifer Aniston, Leonardo DiCaprio and the cast of Entourage. If only we were so lucky.
To check out more pics of the swanky spot,