Much of our day is spent on the computer — IM'ing friends, playing games, working, posting photos on social media — and Polaroid Cacher wants to immortalize the best of those fleeting moments.
The concept camera is a screenshot come to life, bringing the instantaneous photo printing of Polaroid and the digital experience together.
In the video, we see a Google Chrome browser plug-in that works as a screenshot would. A viewfinder appears and the user can toggle the lens around and adjust the zoom. After taking the snapshot, Polaroid Cacher wirelessly prints the photo, using a vintage Polaroid Land Camera and a custom laser-cut enclosure.
Designer Adrian Navarro is rethinking cameras and made a presentation on his background research for the Polaroid Cacher project. He discusses repurposing vintage cameras in ways that are efficient, commercial, and fit in with today's visual culture.
What do you think about an analog format for your digital experiences? Innovative or excessive?