If you've ever been to London, you'll know what I mean when I say that Pret A Manger — the all natural food retailer — is so popular in the UK, that it's more prominent on street corners than Starbucks. When I lived in London I was a regular Pret customer at least a few times a week, so when I heard the news that they now offer free WiFi without any restrictions or obligations my love for the retailer grew stronger. What does this mean for customers? They won't be pressured to purchase any product inside the store or buy prepaid cards for only two hours of WiFi use — unlike Starbucks here in the US.
Already, there are 170 stores (out of the 190 Pret A Manger's) that offer the service, and I haven't heard whether or not they will roll it out in the NY stores.