I preordered Sex and the City on Blu-ray, and when it came yesterday, I was greeted with a pleasant geeky surprise: A digital copy was included! Digital copies have been included on a few DVDs and Blu-ray discs since the beginning of the year, but this is the first time I've gotten one — and with a movie that truly makes it worth it!
The disc is separate from the Blu-ray disc itself and when inserted, opens iTunes, where you enter the unique code that comes with your disc. Now I can put Carrie and the posse on my iPhone (and not even bat an eye when those broads take up 1.6 gigs!)
Have you gotten any digital copies with movies you're buying yet? Do you use them?