In a blow to Helvetica fanatics everywhere (this girl included), a new Princeton study finds that the easier the font, the less you'll remember after reading. Turns out challenging, "disfluent" fonts actually help readers retain information, not hinder it as many people believe.
This could spell bad news for avid ereader users hoping to quickly retain much of what they've read, since most feature simple and unchangeable fonts. It makes sense — the more complex the font, the longer your eye lingers on the word, and the longer your brain has to process and retain the information, sort of like a complicated mental workout. Even if ereaders did start offering the option of different fonts, I don't know that I'd purposely choose a complicated one in hopes of retaining more information.
Source: Flickr User carbonnycs