Samsung has unveiled a limited edition phone to promote the "The Simpsons Movie," an upcoming film based on the beloved and what seems to be never-ending animated TV series. While I'm entertained by the novelty of designer cell phone combos (think: LG's Prada phone or David Beckham's MOTORAZR) I'm not particularly impressed by the idea of carrying anything that says "I love the Simpsons so much, I bought a special phone."
The phone is the same bright yellow color as the Simpsons characters' skin, and will feature the movie's logo and the words "Special Edition." It will come pre-loaded with exclusive content from the film, which comes out in June.
I worry this is the future of cell phones. While the Apple iPhone is sleek and without major branding, this Simpsons phone looks like something they try and sell you in the check out aisle at the grocery store. Perhaps I'm just not part of the Simpsons culture.