My usual reaction to advertisements entering my entertainment is one of disdain — that is why I bought a TiVo, after all. But sometimes I have to give credit where credit is due, and video-game advertising is one place where ads manage to be unobtrusive. Much like product placement, which can be annoying, but can also add to the setting (think skating past an old sign on Tony Hawk), if it's done right.
Hearing that Sony has decided to add online-enabled advertising to its PlayStation 3, I'm a little apprehensive — but, if they can manage to do ads that don't scream "Buy me! Buy me!," then I see nothing wrong with the ad industry tapping this market.
How do you generally feel about ads you see in video games?