Sony already gets plenty of attention from geeks for their sexy tech designs, but they'll be heading to the East Coast for this year's NY Fashion Week just in case you needed a reminder of their fashionability. Sony announced Friday that they will be the official sponsor of Justin Timberlake's William Rast show, and will use some high tech methods of getting you a front row seat even if you don't have the credentials.
Sony is partnering up with Vevo to live stream the show — which will take place on Wednesday, Feb. 17 at 7:00 p.m. EST— to millions around the country. All you have to do to get in on the live stream action is head to the William Rast website, or Vevo on Wednesday. Or, you could sign up to be put on the guest list for a smattering of VIP streaming parties at William Rast retail stores. This really only means you, California. Lucky.