No offense, Sony, but if Apple were to build a camera, it might look a little like the Sony Cybershot TX200V ($500). The sleek lines, 3.3-inch OLED touch screen, and glass body of the TX200V resembles an iPhone, but it's obviously packed with extra power in the optical department. An 18.2MP sensor, full HD 1080/60p video capture and recording, and quick focusing in low-light situations ensures that you capture the best images possible, while the airtight construction — making it water- and dust-proof — keep it safe in up to 16 feet of water or the depths of your bag.
While you have the option of three different hues — violet, silver, or red — the color splash is limited to the sides and rear of the camera, making the TX200V a little less conspicuous for candids. Look for the Sony Cybershot TX200V to hit stores on March 23 for $500.