Skip Nav

Sony Thinks Pink In The Name of Cancer Prevention


There's a rift between pink gadget lovers and haters. Most of us hate when manufacturers use rosy hues in a lame, 18th Century attempt at attracting attention from females, but then again, some pink gadgets are just plain cute.

Pink also happens to be the color of Breast Cancer Awareness and as the official Breast Cancer Awareness Month approaches, retailers across the country, including Sony VAIO, are joining the fight to find a cure for breast cancer by creating special editions of some of their bestselling products.

This October, Sony VAIO will donate $100,000 from the proceeds of a limited time Sony VAIO pink bundle that includes a VAIO Pink CR Series notebook accompanied by a pink mouse and pink carrying case. The laptop is $1,250 and is available on SonyStyle.com and Sony Style stores. It also happens to be the same computer Daniel Craig used as James Bond in Casino Royale. Of course, his was a little more camouflaged.

Latest Tech