Buying a movie on DVD or Blu-ray often means also getting tons of extras like director's commentary or alternate endings, but none of these offerings are as interactive as some cool new iTunes-only features available on select Sony Pictures movies: the ability to search a movie's script and share specific clips with ease.
The new experimental features, which Sony hopes will entice us to buy more digital downloads on iTunes, let you search for any word or phrase in the script. You can then click through to links of each scene where it is mentioned, as well as share the clip on Facebook or other social networks. You can even search for songs from select scenes and buy them straight in iTunes. All of this means no more trying to remember who said that hilarious quote that would be perfect to send to your friend or trying to figure out which song is playing over a scene.
Find out which titles already have these special features when you read more.
So far, these search-and-share iTunes Extras are only available to those who actually purchase (instead of rent) three new releases — Salt, Resident Evil: Afterlife, and The Other Guys — but as someone with a horrible movie memory, I'm hoping the idea catches on and becomes just a normal part of the digital movie experience. What do you think?