Since Sugar HQ is based in San Francisco, we're in an area of the country where start-up culture is rampant. It seems every week we hear about a new company, often being started by the creators of an old company. Fittingly, a new t-shirt line is taking advantage of the start-up culture with its line of appropriately-themed duds.
Startup Apparel features t-shirts with messages like, "It's all about the #startup life," and, "Will work for equity." As a SF resident and Internet-culture enthusiast, I like these shirts! Do they resonate with you?