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Steven Colbert Promotes 'Google Bombing'

Steven Colbert Promotes 'Google Bombing'

In yet another self-promotion quest, Comedy Central's faux newsman Steven Colbert launched a 'Google Bombing' campaign last week in an effort to make the top search result on Google for "greatest living American."

He was successful. He did however, have the help of some strategists, who after visiting his show gave a few pointers. Here's more:

We got a chance to see a taping of The Colbert Report hosted by Stephen Colbert, a true american hero. During the Q&A period before the show, Stephen said he would like to rank first on Google for Giant Brass Balls. Well—that just seemed way too easy, so we decided to do some keyword research and find other words that the show could rank for…

A quick check on Google shows he doesn’t even rank for Truthiness, a word he invented. So, Colbert Nation, we are not -ahem- suggesting a Google Bombing campaign… but isn’t it time to start linking to the Greatest Living American?

In case you haven't considered Google bombing before, it's not like sake bombing, but the next day results are much better. CNet explains: It's a method of directing mass links that contain a particular line of text to a certain site, which then bolsters that site's ranking on Google when that line of text is used as a search query. Oh the fun geeks have.


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