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lolmisstran lolmisstran 6 years
Obviously, They Don't Wanna Pay For The Advertising, So Yeah.
Murmur314 Murmur314 6 years
"While some shows get full on Apple support, other shows either don't or don't choose to." Dearsugar isn't a TV show but it clearly gets "full on Apple support", too. It's so damn annoying. I wish Geeksugar would stop calling itself "geek" when clearly it's all about fcking Apple and other such "hip" toys. Grr.
iLauren iLauren 6 years
I always wondered why they would use Apples when its so obvious that its what they are using but hey, its free advertising for Apple even though the apple is covered up. There's a show on Nickelodeon called iCarly and their laptop has a Pear on it instead of the Apple...its actually kind of cute...
sparklestar sparklestar 6 years
They only hide them on shows where the Apple is being used by a bad guy. Sometimes in Veronica Mars they would be hidden and other times they weren't !
JenDeck711 JenDeck711 6 years
On Dear Genevieve she covered the logo with a pear sticker. I thought that was really cute :)
Calimie Calimie 6 years
I understand that if Apple doesn't pay, no brand on TV, but they should use another brand or do something more creative than stickers, imo.
kcwebgirl kcwebgirl 6 years
with all the rampant product placement on tv i don't understand why they discriminate against mac. we love them. accept it!
lovely2190 lovely2190 6 years
i would agree with jessiebanana it is so obv. when the characters are working with a mac so why bother covering it up
amloveaffair amloveaffair 6 years
I always notice the computers in HIMYM and how they're Apples! I don't own an apple, I never have and I've never used one.
cptnruthless cptnruthless 6 years
House uses Mac's! It's in the room with the Cat Scan (?), but then again they also post at the end of the show with an Apple credit... hmm.
kaykayelle kaykayelle 6 years
I think it depends, either they have to pay for it or they could have it be one of those "good for everyone" relationship. But honestly, my guess is it's more about the headache of working it all out,, that they kind of don't bother - it's not worth the time. ...But I'm sure there is money involved. (Brooke from One Tree Hill, her sticker is the label of her former fashion line, Clothes Over Bro's. That's what it says.)
Jessiebanana Jessiebanana 6 years
The giving away fee advertising, while in theory makes sense, in reality doesn't work. MAC's have the most spottable bodies out there. When you see all those laptops you know what they are, so the advertising and influence is happening with the stickers. They should just use another brand if that is the case.
Glittersniffer Glittersniffer 6 years
I think it's probably the shows don't want to give away free advertising. If you want the audience to see your product, you'd best be paying for it to happen.
floppyfish1986 floppyfish1986 6 years
I know some shows don't care if you see the Apple logo or not because Apply rarely pays for in show product placement...I don't recall were I heard that though, probably on tuaw.com
Tech Tech 6 years
Me too macgirl--like, do the shows want to be compensated for showing the products, or is there a deal for certain networks to NOT show the Apple products? It's obvious in the case of Gossip Girl, where they're being supported by Verizon, but for shows who aren't obviously sponsored by another tech company, it's curious.
macgirl macgirl 6 years
I actually have no idea how it works when you place products in TV shows and movies. I would love to know who pays who if anyone or what the legal impacts are.
heatherhas heatherhas 6 years
Its so annoying when they do that! I always thought it was b/c they didn't want to pay royalties or something like that.
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