Days after Barack Obama announced his running mate, it started leaking in how slow the much-touted text message announcement actually got to Obama supporters. "Be the first to know!" they crowed. "Sign up for the text message announcing Obama's running mate!"
But CNET reports that the ingenuity of the Obama camp's marketing with the texts was lost: Not only did it take 15 minutes to disseminate the SMS across carriers, but CNN totally stole their thunder by announcing it three hours before Obama's campaign officially did.
So much for being the first to know through the magic of SMS! I didn't even get the text at all (harumph!). But now that we all know and the Democratic National Convention is in full swing, Joe Biden withstanding, I want to know how widespread this modern tech gimmick was: Did you sign up to receive Obama's text message announcement of his running mate?