POPSUGAR Celebrity

Wardrobe Check: Tim Cook Goes For a New Basic Black at Yesterday's Keynote

Oct 5 2011 - 9:16am

Tim Cook took the stage yesterday for his first product launch after being named CEO, and he donned a very familiar uniform during the iPhone 4S launch [1]: basic black shirt and jeans. Though, unlike Steve Jobs, Tim opted for a button-up and dark wash over St. Croix and Levi's.

There's been much to-do about his predecessor's keynote attire [2], so it will be interesting to see if Tim changes things up on stage in the future.

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