To promote AxeFantasy, the company created the Axe Mmmousepad which seems to solve the average male fantasy of being near a short skirt all day. According to AdRants , the mouse pad was placed in Internet cafes across the UAE hoping to reach young men. Once a guy puts his hand up the skirt, he discovers his Axe Fantasy. Word is many of the mouse pads where stolen from the cafes.
No matter what the campaign, this thing creeps me out and I can't believe anyone (besides maybe Giggle ) would put this next to his or her desk.