Apparently, the Touchmate TM-M800 cellphone is ready to give the lavish Prada and Gucci models a run for their money. It's being marketed as the world's "smallest mobile phone" (3cm X 9cm) and has a built-in MP3, MP4, camera and just in case you need to really flaunt it, a "built-in Swarovski Crystal Diamond."

It's a "unique design for the people who need different, elegant and fashionable mobile," says Touchmate, a Dubai-based company. "Buy it today for someone you love." Hmmm. I know diamonds are a girl's best friend and all, but I think my BlackBerry will do just fine.