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Toyota Uses Hybrid Car to Design a Font

Toyota Makes Its Own Font With a Car

I've already talked about the ultra compact iQ car, the tiny hybrid from Toyota, which has already been released in Europe and Japan. Unfortunately, a similar model won't be available in the US until 2012.

But, thanks to my font-geek friends, I made this discovery: Toyota took an interactive artist, font designers, and a stunt driver, put them together, and came up with a new font, called the iQfont.

Visit Toyota's Belgian site to watch a video detailing how they came up with the font. In a nutshell, it involves cameras positioned over an open space, a Toyota iQ with four colored dots, and software that tracks the car's movement as it draws out each letter. The result is a totally unique font.

I'm not sure that this beats a font created out of my own handwriting, but it's pretty impressive.

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