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Trend: Candy Bars For Gamers

My boyfriend's college roommate Eric was a soccer player who would get up at 3:30 in the morning to go to practice, go to class, return home in the afternoon and game. I'm talking all-nighter, XBox live sessions where he would wear a headset and face off against some unknown person halfway across the US. Needless to say, despite being a fit athlete, these gaming binges went hand in hand with candy and caffeinated soda consumption.

A company called Uncommon Loot is banking on the fact that there are a bajillion men, women and children like Eric out there in the world. People so tuned into their gaming that they need Headshot, a chewy chocolate toffee bar "made for gamers by gamers." Despite only being moderate gamers, who willingly choose parties and sleep over Halo 2 marathons, PartySugar and I got a chance to test out the bars recently. For our review,

PartySugar described the bar as "hideous." Saying it "tasted like a cross between a super processed candy bar, stale rice crispie treat and a bark-like health food bar." I think I was so intrigued by the concept, and the knowledge that most gamers are wild candy consumers, that I could give it more credit. Plus, I like health food bars. To me, it smelt like a donut and tasted like a Reese's Crispy Crunchy bar without the peanut butter, with elements of a rice crispie treat and score bar. Officially, it's chewy chocolate toffee or "Guarana Infused Energy." Guarana being a berry that is a highly caffeinated berry native to the Amazonian rainforest. Apparently, guarana is gentle on your system and less likely to produce headaches that are more common with other sources of caffeine. So you can get needed ummppfff while gaming without the crash later.

One bar is 1.8 ounces and has 220 calories and two grams of protein. The bar has been officially released to the public so look for it at gaming and electronic stores. The company also hopes to work its way into the paintball/airsoft industry and night club industry. "Currently there is nothing on the market other than beverages that have kept this market awake," says Uncommon Loot. "Now Headshot and the flavors following it will be front and center to help bring more profit streams to night clubs, and to keep their customers awake through the night.

So you can now get your game, paintball and party on with a candy bar. Just don't tell your competitor.

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