Skip Nav
Tech Tips
The Instagram Hack You've Been Waiting For Is Finally Here
Geek Culture
You Can't Stop, Won't Stop Staring at These Magical Harry Potter GIFs
Memes
We Found the Viral "Dancing Dad" From the Super Bowl, and He's Beyond Amazing

Twitter Uses @Anywhere to Create New User Experiences

Twitter Announces New Platform, @Anywhere

In a SXSWi keynote address earlier today, Twitter CEO Ev Williams announced Twitter's new ad platform, @anywhere. @Anywhere will take content sites we visit every day and "recreate open, engaging interactions providing a new layer of value for visitors without sending them to Twitter.com." In its simplest form, the service allows a user to follow people and companies directly from their websites. For example, if you're reading an article on a site like NYtimes.com, you'll be able to immediately find and follow the author on Twitter — without navigating away from the content you're reading.

Williams hopes this new platform will help lower the adoption barrier for new Twitter users, since they will be able to easily follow and communicate with other fans and content. It also helps to solve the problem of how to find interesting and relevant people and content to follow. This will be a big help for businesses, as they can garner many followers directly from their sites. Launch partners include Digg, Yahoo, the New York Times, Bing, and others.

Around The Web

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

Join The Conversation
Latest Technology & Gadgets
X