The clock, which was designed by Sofie Collin & Gustav Lanberg, is essentially a small rug you place next to your bed. Built in is a fun alarm system that requires a little stomping to shut it off. Of course, it also has an LCD screen to indicate time.
I happen to be the world's biggest snoozer so the I think an alarm jungle that includes the iHome, Clocky, Carpet Alarm Clock and a couple cell phone alarms, wouldn't be a bad idea. For an additional image of the clock,