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Verizon and LG Release Controversial Commercials for the Dare

Do the Gimmicks for LG's Dare Make You Want to Buy It?

Since PetSugar had noticed the controversial portrayal of pit bulls in one of the commercials for LG's Dare, I began recalling the other commercials for the Dare, like this one where a Jessica Simpson-lookalike risks life and limb to get her Dare back from a ledge.


Since LG has begun giving their products cheeky names (many of them so similar to Alfred Hitchcock film titles that it warranted a quiz) and the voice over for these ads says sexily, "Dare You To Touch One" with its "bold features" and "fearless design," it seems like the company is reaching far into its bag of gimmicks to appeal to a young, hip audience (like they did with Lauren and Brody in their Shine commercial) by seeming edgy.

I'm not so sure that the controversy of the pit bull commercial was unintentional, either (thankfully the commercial got pulled); I mean, here we are, talking about it, after all. Juxtapose these ads with Apple's commercials, which, though they rely on catchy songs, the product is always the star — like in the MacBook Air commercial.

But you be the judge: after seeing these ads are you intrigued by the Dare? Do the ads influence your buying habits at all?

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