Gizmodo says: If you have to ask the price, you can't afford it. I ditto that.
The new Ferrari phone Vertu Ferrari 1947 (they only made 1947, it's not vintage or an homage to anything) has a scaled-down replica of the Ferrari gas brake pedal in aluminium on the back and the company's signature horse on the front and a black and red leather trim. No price has been leaked so many speculate it's through the roof.
The previous model, the MOTORAZRmaxx V6 Ferrari, was priced between $500 and $600, which I must note is right in the iPhone price range, came with the signature Ferrari badge on the external body of the phone and was loaded with Ferrari related digital material (think the tingling sounds of the Ferrari engine).