This year at the South by Southwest (SXSW) Interactive Festival, a panel of experts came together to discuss Getting Girls Into The Game: Designing and Marketing Games for Female Players.
As the population of female gamers continues to rise, game developers and media enterprises are reportedly working hard to create games that women will love. To do this, they are striving to tap into the female player market in order to understand what the latest trends and expectations are of this new demographic.
The experts of the panel agreed that the Nintendo Wii is brilliant because " it's cutesy and for girls, but because it makes gaming fun for everyone, not just the hardcore console crowd." I am not of the camp that video games need to be tailored to women in order to appeal to them, but I know it does help. I also know this is a touchy subject for both men and women.
I once asked the editor of Play Girlz what she'd say to someone that assumed women hate or aren't interested in video games and she said: Well I probably wouldn’t say anything. I’d email them, or IM them, or send in-game tells with disapproving emotes. And then it’s likely that I’d challenge them to a “friendly” PvP duel, pwn them, and then do a little victory dance … and then I’d do my nails.
To see what else the panelists had to say about designing video games for women, check out the story on Joystiq.
Oh and boys, I know that is a PlayStation controller in the photo by the way. I may not be Ingrid Diaz, but I've been around the game room!