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What Defines Your Long-Term Satisfaction With a Machine?


Experts keep saying light, inexpensive netbooks are going to reshape the computer industry, but it turns out the weight and price may not be final factors when it comes to customer satisfaction with a machine. A recent study of consumer interactions with a bunch of companies proved happiness and overall satisfaction with Macs is higher than for several major Windows PC builders.

The study examined the usefulness, usability, and enjoyability of those experiences of five large PC manufacturers: Apple, Compaq, Dell, Gateway, and Hewlett-Packard (HP). Apple took a bite out of the pack, while Dell sagged at the bottom of the barrel. Which of the criterion do you think is most important?

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