Both Esquire and GQ magazines released special iTunes versions of their January issues in the app store, but sales of neither magazine are strong. The GQ app contains magazine content and bonus video; the Esquire app features issue content, a scrollable table of contents, and videos.
The magazine industry has been working to adapt to changing technologies in publishing. I've admitted I'm a fan of eReaders and I'm excited for the Apple tablet's release, but I'm not sure I'd pay to read a magazine on my phone, even if it does cost less than newsstand price. What about you?