After the idea is drawn out, Wilf takes to the computer. All graphics take on a similar color palette drawn from every participating team's national flags. In the hub, you'll notice each trend's dominant color reflects the country it's referring to.
This particular image was made preemptively before the Argentina vs. Netherlands semifinal. It's meant to illustrate how Argentina is searching for the World Cup match three times more than its own Independence Day, which also happens to be on July 9. Seen here is the draft we previewed before it was finalized.