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This Person Looks at a Bunch of Numbers

This is Danielle Bowers, lead data analyst of trends. The numbers and stats on those "trend" cards? They come from analysts like her. In the morning before a match, she's looking at top searches on and looking at what people are talking about on Google+.

Danielle's not only looking at search volume (the number of people looking for a certain term like "Neymar de Silva Santos Jr."), she's looking at sentiment, too. That's right, Google can measure something as subjective as feelings. Through data, she can see if Brazilians are feeling unsure about their players or if Germans are feeling confident about the outcome of a match. At the end of Tuesday's semifinals, Brazil fans were feeling "heartbroken," while German fans felt "unstoppable."

Photo: Nicole Nguyen

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