Meet The Dooplex, a Black-Owned Beauty Destination For Women of Color

Updated on Feb 23, 2018 at 1:25 PM

If you've ever walked into a major beauty store hoping to find natural hair care products, only to leave empty-handed and disappointed, then we have some news that should perk you up quite a bit. On Jan. 15 — Martin Luther King Jr. Day — an ecommerce site called The Dooplex launched. This store sells a wide selection of beauty products for women of color, and every single item in its lineup comes from a black- or minority-owned business.

Founded by Rebekah Sager, Kevin Lyles, Roger Fountain, and Jacob William, The Dooplex offers both hair and skincare products from lines like BBD, KitiKiti, Indigo, and Dr. Earles. A rep from The Dooplex told us that more brands will join its lineup soon.

You can shop the site for anything from twist cream and scalp treatments to acne peels and razor bump treatment. Along with selling these items, The Dooplex also has a section called "The Doo Rag," an outlet that aims to provide a space where people can converse about lifestyle topics such as beauty, politics, life, and family.

So if you want to celebrate Black History Month and treat yourself while you're at it, consider hitting up The Dooplex.

Fashion

Fitness

Beauty

Love

Family

Shopping

Meet The Dooplex, a Black-Owned Beauty Destination For Women of Color

Related

24 Medical-Grade Skin-Care Finds From Dermstore That Are Worth Every Penny

The world of skin care is a lot to take in.

Luca's Tattoos in "The Bear" Have Deeper Meanings

The fake tattoos in the Hulu series "The Bear" have practically become a character of their own.

Why the Cult-Favorite SkinCeuticals C E Ferulic Serum Is Worth the Hype

40+ Small Tattoo Ideas That Are Simple and Cool

If you're nervous or stressed about how permanent tattoos are, trust us when we say: you're not alone.

I Road-Tested Makeup Going 180mph

When I got an email asking if I wanted to get on a plane Memorial Day Weekend and fly from Los Angeles to Indianapolis to spend time with beauty brand E.l.f, I said "yes" immediately.

A "Tip Lift" May Be the Next Big Thing in Plastic Surgery

The world of cosmetic and plastic surgery is ever-evolving.

Does Hair Hold Trauma? The Answer Is Complicated

As someone who finds herself doom scrolling on social media late at night in bed quite a lot, I often come across weird trends that most of my friends and colleagues haven't heard of yet (and truth be told, sometimes don't want to hear of — I'm looking at you hemorrhoid cream for undereye bags).

Olympic Gymnast Laurie Hernandez's Must-Have Products

Laurie Hernandez has a lot on her plate.

I'm 33 and Realizing That "Black Don't Crack" Is a Lie

"You'll appreciate it when you're older."

Step Aside, Wolf Cut — the "Octopus" Haircut Is Trending

While some hairstyles like curtain bangs and the shag have cemented themselves as two of the styles of the moment, there's something new — albeit interestingly named — on the horizon.

From Hailey Bieber to Adele, Try These Celeb-Approved Lip Combos

TikTok is a haven of beauty secrets.

Celebrity Hairstylist Chris Appleton's Favorite Hair Products

The Expert Edit features interviews with specialists about the products they swear by in their chosen field.