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2010 FiFi Award Winners

Halle, Marc, and Patrick Win Big at the FiFi Awards

The nose knows, and yesterday, a few fragrances were awarded at the Fragrance Foundation's annual FiFi Awards. This year's winners were announced last night, with the coveted Hall of Fame award going to Calvin Klein's standby, Ck One ($60). To find out what other scents got top honors, just read more.


  • Fragrance of the Year, Women’s Popular Appeal — Halle by Halle Berry. (See our review here.)
  • Fragrance of the Year, Women’s Luxe — Lola Marc Jacobs. (Find out more here.)
  • Fragrance of the Year, Women’s Nouveau Niche — Bond No. 9 Astor Place.
  • Fragrance of the Year, Women’s Private Label — Love Rocks from Victoria’s Secret.
  • Fragrance of the Year, Bath and Body — Couture Couture by Juicy Couture.



  • Fragrance of the Year, Unique Boutique — Tom Ford White Suede.
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