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3 Must-Know Makeup Shopping Tips 2011-06-07 03:18:01

3 Things to Keep in Mind at the Makeup Counter

Lois Joy Johnson, who has been a beauty editor for 30 years, has obviously picked up in-depth knowledge of the industry along the way. And that's why she set out to share many of these great tidbits in her book, The Makeup Wakeup ($14). Johnson recently revealed some of her top makeup tips with us, from what not to do when applying, to what every woman should own in her collection. And now, she's letting us in on a few of her shopping tips. Does expensive mean better quality? Find out this and more, when you read more.

1. Expensive doesn't always mean better:
There are great products available at every price point, Johnson says. However, when it comes down to it, "a lot of the fabulous luxury brands are owned by the same company that owns the drugstore brands," she reveals.

2. Let Sephora be your playground:
"I think Sephora changed the way we think about makeup," Johnson explains. Adding, "It cut out the very intimidating counter women; nobody’s going to make you buy anything or insist you hurry up. It has given women a lot more freedom to try a lot of things and to mix brands."


3. Know when to stop:
"One of the things I really encourage women to do is stop adding to the collection. I think we hoard makeup," Johnson says. So clean out that makeup bag and let go of the stuff you're clinging on to. Besides, it's more hygienic anyway.

Source: Flickr User eriwst

Join The Conversation
hazelberry hazelberry 6 years
Looks like to me do good and they might pick you up...
katialoves katialoves 6 years
Loreal owns lancome, that is one thing i know; i worked for loreal in paris but was on an au pair visa so they paid me in lancome products instead of money as that would have been illegal. oh, also estee lauder owns mac and a bunch of other brands... i actually read about that on an isreal boycott article (not that i boycotted but it was amazing (not trying to be contrversial here) how many makeup companies estee lauder owns which you would have to boycott if you wanted to boycott isreal- i just cant remember if any were drugstore brands
Jaime-Richards Jaime-Richards 6 years
Do any of you feel like you hoard makeup? As in, do you keep things way past their expiration dates just because?
M-i-c-h-a-e-l-a M-i-c-h-a-e-l-a 6 years
#3 is definately for me :-D It seems I can never stop myself :-)
theglossarie theglossarie 6 years
i so appreciate the "know when to stop" advice :)
hazelberry hazelberry 6 years
@Jaime I'd be curious too. It's also important (i think) that the products we slather on (foundation, self-tanner) or whatever is being used a as natural/pure as it can be-even if it's more expensive.
Jaime-Richards Jaime-Richards 6 years
I love drugstore makeup, especially eyeliner and gloss! Poudeez, I have not come across any list that breaks down which high-end brands manufacture drugstore products. I'll do a little research and see what I uncover.
poudeez poudeez 6 years
I'm going to buy the book! However some Sephora's don't always give out the best welcomes. Is there a way to find out which luxury and drugstore brands are owned and made by the same company?
dreamalittledream dreamalittledream 6 years
I used to buy the majority of my makeup from the drugstore, but nowadays, some brands are almost or just as expensive as some brands at Sephora! Personally, I splurge on highlighters, bronzers and foundation. Everything else I try to get on the cheap!
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