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Is Abercrombie and Fitch's Pumping Fragrance Into the Air Safe?

Abercrombie and Fitch Protested For Emitting Fierce Fumes

The majority of you said you were tired of stores pumping perfumes into the air — particularly Abercrombie and Fitch. Now, Teens Turning Green, a student-led group advocating the elimination of harmful substances, isn't going to take it anymore.

Today at Abercrombie's flagship location on 5th Avenue in New York, the organization plans to stage a protest, claiming that the combination of Abercrombie's Fierce scent being emitted into the air from track lighting is putting customers in danger's way. "We as teens feel it is unacceptable that Abercrombie and Fitch customers are unknowingly being exposed to harmful chemicals by simply walking into the stores," said Jessica Assaf of Teens Turning Green.

As you might imagine, The Campaign For Safe Cosmetics is weighing in, claiming that the scent is formulated with 11 "secret chemicals," not to mention allergy-causing ingredients, and a chemical that's thought to be disruptive to male reproductive health.


In a statement on Abercrombie's Facebook page, the brand responded by saying, "The machines [used to distribute the fragrance] emit a water-based, safe fragrance that complies with local, state, and federal laws. The formulation contains no harmful volatile organic compounds or any chemicals known to cause cancer, birth defects, or any other reproductive harm." There are two sides to every story, but which side are you on?

Source: Flickr User Rob Young

lizlee89 lizlee89 6 years
kohina, maybe people give bad looks to "punkers" because of people like you who do idiotic, destructive stuff like kick over mannequins. if someone is a jerk, the mature thing to do is ignore them and not support whatever their cause is (their job or whatever). but what can we all expect from people who don't know who they and therefore have to dress up like something else? anyhoo, I have never stepped foot inside an A&F because their clothing is cheap quality, trashy, and way overpriced. however, I find it wierd that, if it's so bad, why does anybody shop there? I'm not denying that it's true; it's just one of those wierd human behaviors...
kohina kohina 6 years
The only thing worse than the smell and their crappy clothes is their snobby employees. Years ago me and my best friend applied there while were hardcore punk rockers (we both had dyed hair, mohawks, piercings etc) to see the reactions we would get. When we entered the store everyone gave us dirty looks (as if we had committed some unforgivable sin) and the girl at the counter wouldn't even give us applications until we threatened to sue. On the way out we kicked over mannequins. There is absolutely nothing cool about that store and there never will be.
ModernGraceKelly ModernGraceKelly 6 years
I knew about the machines pumping out Fierce cologne. Teenagers are used to spraying a ton of cologne on though, so they don't mind. Everytime I walk into their store it's dark, the blinds are pulled, and it smells like Fierce is being pumped from the ceiling like it's supposed to be a steam room aromatherapy. I think the atmosphere is completely hormonal, and that's why the kids like it. Besides the almost naked model ad's and tween g-strings.
Annie-Tomlin Annie-Tomlin 6 years
I can smell the cologne from OUTSIDE the shopping center in San Francisco! It's too much, and I always feel bad for the workers.
Rosay77 Rosay77 6 years
It's not so much the smell as it is the noisy music that they blast. My aunt and cousin were shopping in there once, and it was very hard to communicate to each other due to the noise. I didn't know it was machines that were dispensing the fragrance, I always thought they just sprayed it everywhere before opening.
Jessiebanana Jessiebanana 6 years
"unknowingly"'d have to have the worst sense of smell ever! Those stores give me a headache. I can't shop at A&F at all. I've purchased A&F shorts and sweater that I really like from a second hand store, so I know I like some of the stuff, but I could never shop in the actual store.
postmodernsleaze postmodernsleaze 6 years
Blech! Abercrombie doesn't really cater to my style, but I always thought their stupid perfume emissions probably drove more customers away than it ever draws them near.
PiNkY-PiNk PiNkY-PiNk 6 years
I've NEVER stepped inside an a&f store because of that disgusting smell. I'll walk opposite that store and go nowhere near it.
Carri Carri 6 years
Is that why the store always reeks? I thought they sprayed it all over their clothes or something. I can't believe they actually think that smells so good that people don't mind it being sprayed ON them in the store! Yuck.
Talldiva45 Talldiva45 6 years
The perfume in those stores is out of control! I am just surprised it took this long for someone to say something and be heard.
MartiniLush MartiniLush 6 years
I try not to get within 20 feet of one of these stores. I have asthma and everytime I go near their store, I have an attack because of their disgusting cologne!
AgainAnew AgainAnew 6 years
Um... let me get this right... they actually have perfume emitting machines? Wow.
aamugirl aamugirl 6 years
I have not come in that store and its because of that strong cologne smell. If they got rid of that they might have a loyal shopper. Until then, good luck!
scissorz scissorz 6 years
I had been wondering when someone was going to get on those folks for that stinky store. There is one of those in our mall near the food court and there is a fairly large area where no one will sit because it is just so smelly. Drives me nuts to even walk near one
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