Skip Nav
Holiday Beauty
38 Beauty Products Magical Enough For Real-Life Unicorns
Gift Guide
15 Wacky White Elephant Gifts That Will Make Any Beauty Junkie Smile
Makeup
These Viral Beauty "Traptorials" Are the Best Damn Thing You'll See All Day

Aerin Lauder Launches Beauty Line

It's Beauty First, Shoes Next For Aerin Lauder


When you're the granddaughter of Estée Lauder, it's only natural to gravitate toward the beauty world. Aerin Lauder has been doing exactly that as global creative director of Estée Lauder, but her newest project is even more personal. This week, she launches her lifestyle brand, AERIN, with a well-designed and tightly edited collection of cosmetics.

Like Aerin herself, it's all about easygoing luxury and excellent taste. "There isn't much out there that's modern and feminine," Aerin said at a launch event last night. "I wanted a balance between the two." The result is nothing flashy, nothing dramatic — just everyday-wearable colors and elegant brushes, all wrapped up in gold and pink. And while the AERIN debut may focus on cosmetics, it's just the beginning; shoes, accessories, and home decor are coming next year. For now, things are off to a beautiful start.

From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds