Skip Nav
Beauty Tips
Why You Need to Wear Sunscreen in Your Hair
Beauty News
Make Room in Your Beauty Bag — ColourPop Is Launching Concealers AND Makeup Brushes
You'll Fall in Love With These Cute and Chic Temporary Tattoos

Aerin Lauder Takes Center Stage

Aerin Lauder is set to be the face of Estee Lauder's new fragrance called Private Collection. She is excited to represent the modern version of her grandmother's most intimate scent, yet she's also a little but timid about exposing her mug in the public eye. According to an interview in British Vogue, Aerin is a private person who doesn't like to expose herself or her family to the scrutiny attached to her famous name.

She is hoping that the demure photograph taken by Craig McDean—one that is intended to resemble one of the more famous photographs ever of Estèe Lauder by Chicago photographer Victor Skrebneski—will give a warm, special and personal touch to the fragrance without putting too much emphasis on herself.

Aerin certainly has some big shoes to fill considering she is following beauties such as Gwyneth Paltrow, Elizabeth Hurley, Carolyn Murphy and Anja Rubik as fragrance models for the company. But something tells me she'll be able to pull it off seamlessly. And now, she's also free to add model to her resume, which is currently headed with Vice President and Creative Director of Estee Lauder. Wow, don't some women make having it all look so easy!

Join The Conversation
poisonivy poisonivy 9 years
Perfect picture, she looks lovely BUT doesn't she look kind of sad?
leeluvfashion leeluvfashion 9 years
I love that photograph, it's perfect. She's a lovely woman.
nikkipez nikkipez 9 years
she is really gorgeous. and looks naturally pretty
koolbr33z3 koolbr33z3 9 years
She's beautiful.
great-success great-success 9 years
I agree, Aerin Lauder seems like a really down-to-earth person, or as down-to-earth as one can be given her pedigree and lifestyle. That photograph is very classic and timeless, simple yet chic. Very unassuming indeed and at the same time beautiful. Well-done!
Beauty Beauty 9 years
Oops! You're right, Keer. I'll fix :)
Karla_Pak Karla_Pak 9 years
she looks very regal here. it's nice to see someone be the face of their own fragrance and do so in a classy way.
keer keer 9 years
Victor Skrebneski is NOT DEAD..
yayasizzle yayasizzle 9 years
I have always been an Estee Lauder fan...such classic colors and scents..Pleasures will always be a staple in my fragrance collection
harmonden harmonden 9 years
My big lips can use this.
i-am-elle i-am-elle 9 years
She looks beautiful. I'm glad she decided to be photographed, but I also think it's admirable that she likes to keep herself & her family name under wraps.
redegg redegg 9 years
Wow, she looks really good here.
Lovely_1 Lovely_1 9 years
She is so naturally pretty! And she seems like a very down-to-earth person.
steen steen 9 years
I think she's beautiful and the perfect representative to a fragrance that has so much meaning for her.
Picking Perfume For Your Wedding Day
Perfume That Repels Mosquitoes
Beauty Products That Repel Mosquitoes
Victoria Beckham Estee Lauder Makeup
From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds