Aerin Lauder is set to be the face of Estee Lauder's new fragrance called Private Collection. She is excited to represent the modern version of her grandmother's most intimate scent, yet she's also a little but timid about exposing her mug in the public eye. According to an interview in British Vogue, Aerin is a private person who doesn't like to expose herself or her family to the scrutiny attached to her famous name.

She is hoping that the demure photograph taken by Craig McDean—one that is intended to resemble one of the more famous photographs ever of Estèe Lauder by Chicago photographer Victor Skrebneski—will give a warm, special and personal touch to the fragrance without putting too much emphasis on herself.

Aerin certainly has some big shoes to fill considering she is following beauties such as Gwyneth Paltrow, Elizabeth Hurley, Carolyn Murphy and Anja Rubik as fragrance models for the company. But something tells me she'll be able to pull it off seamlessly. And now, she's also free to add model to her resume, which is currently headed with Vice President and Creative Director of Estee Lauder. Wow, don't some women make having it all look so easy!