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After 30 Years, Prescriptives to Bid Adieu. Boo.

Well, this is a disappointment. After 30 years in the cosmetics business, Prescriptives — the makeup company known for its "colorprinting" approach to matching skin tones — will be shuttered by Jan. 31 of next year. Officials from parent company Estée Lauder told WWD, "After a thorough analysis of the Prescriptives brand, management concluded that the brand's long-term business model is no longer viable, given the current market environment." Thanks a lot, recession.

This is unfortunate news for women who have difficulty tracking down the right foundation shade, as Prescriptives offered a better-than-most range of options for women of color. And if that didn't work out, its Custom Blend service (rave review here) provided the opportunity to get a precise match. In the grand scheme of things, that might not seem like a big deal. But for anyone who's been told that a makeup company doesn't make foundation in her skin tone, it was an excellent option — and perhaps, for some women, the only option for a perfect match.

Prescriptives will continue to be sold online, while the inventory lasts. So if there's a product you absolutely love, grab it now — because in a few months, it won't be an option. (I'm rushing off to get one last Custom Blend foundation while I can.) Are you surprised by this development?

Join The Conversation
ladysonoma ladysonoma 7 years
I have been thinking that Prescriptives needs someone to maybe redesign and take their marketing by the balls, they've been slumped for awhile now. This is not a discredit, I am big fan of the beyond long and, thanks to them, first discovered that I have both blue and red tones in my skin. I love their lip gloss' moonbeam and the bauble lipstick(before it was nixed). Otherwise, lack of creativity kept this company under. I just saw on ebay that the natural tints are list at $60 a tube as well as other price gouges! Ouch!
Foxy4286 Foxy4286 7 years
No worries on the Calyx front-I work for the brand and fragrance Aramis will be picking up Calyx and selling it in Fine Fragrances!
sloane220 sloane220 7 years
wow, this is horrible. prescriptives was the first brand of makeup i ever used and i liked that they had a range of tones. i wish estee lauder would rethink this.
mwmsjuly19 mwmsjuly19 7 years
My concern is Calyx, too. What about it??? Such a 1990s classic.
MsTyque MsTyque 7 years
This is horroble news!! I just ordered their Mineral Makeup, which is the only one that comes dark enough for my skintone, doesn't make me break out and isn't all sparkly. Guess I'll have to stock up :(
Inkchick Inkchick 7 years
oh no! I just love their False Eyelashes Mascara and the SuperLine Preventer Xtreme - dang it, that's awful!
darkangel7090 darkangel7090 7 years
This is simply terrible. Max Factor is going too. I just can't imagine how so many of these other brands that seem outdated and off trend {hello Mary Kay, Fashion Fair} are still going strong! I hope at least there will be some crazy good deals to be had from this.
esweet esweet 7 years
OH NO OH NO!!! I LOVE the traceless foundation - the only foundation I've ever liked - and I use the custom concealor religously. Yes Bella -- how long do concealors last if not opened? Can I stock up?
hlj504 hlj504 7 years
Oh nooo! I love PX stuff!
GreenSkittlesGal GreenSkittlesGal 7 years
OMG -- noooooooooo. The custom blend concealor was the only one that ever worked. :( Headed to my counter soon to stock up. :( Bella, how long do concealors last for if you don't open them? Thanks!
cupcake_ cupcake_ 7 years
No this isn't good news :(
cordata cordata 7 years
Oh noooo..... I've always liked the brand, especially a cream-based makeup remover that they no longer have. Sad.
justanerd1975 justanerd1975 7 years
wth!? are they going to replace with a similar option???
MartiniLush MartiniLush 7 years
Are you kidding?? :(
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