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Ageless Fantasy Anti-Aging Perfume

Something About This Ageless Fantasy Smells Funny

It helps to have a little bit of blind faith when working with certain beauty products. (For instance, you might not see results from eye creams now, but 10 years from now, sure. Can't hurt.) With that said, I'm pretty agnostic when it comes to the idea of Ageless Fantasy, an anti-aging fragrance.

For $120, you can allegedly look "at least eight years younger," according to the press materials for this "true bouquet of youth." The idea is to create a Proustian scent that evokes childhood memories. Ageless Fantasy blends notes of pineapple, apple, mango, leafy greens, jasmine, cherry blossom, musk, dry woods, and vanilla — all lovely scents on their own, but I'm not sure how well pineapple goes with musk.

I get the idea, which in itself is harmless enough; some scents take me back to childhood so quickly that I want to climb a tree, any tree, nearby. But wrapping it up in an anti-aging package seems like a bit of a stretch. What do you think — clever marketing ploy, genuine fragrance idea, or both?

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