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Aldi Launches Premium Makeup Line at Crazy Low Prices

When you think of quality cosmetics, the aisles of discount grocer Aldi probably don't come to mind. But now, in a natural extension of its European skincare products line, Lacura Skin, Aldi has launched Lacura Beauty collection. My jaw dropped to the floor upon learning the pricing. All products cost just under $4 a pop! But do they deliver?

Find out when you


I tried four items out of the seven-piece collection, including the foundation ($4), eye shadow ($4), mascara ($4), and powder ($4). The foundation, which easily spreads into the skin, is reminiscent of a tinted moisturizer. My only complaints would be that the product comes in just four tones, and the smell is rather perfumey. I loved the thin, smooth puff included in the powder compact, and the dual-toned eye shadow offered up a shimmery finish with an impressive color payoff. (I'd ditch the applicator wand, however, and go with your own long-handled brush.)

As for the mascara, it too, has a fragranced quality, with a scent I can only describe as similar to roses. While the brush at the end of the wand might not be perfect, as it's a little large, I'm clump- and flake-free, and I have to admit that I'm pleased with the soft, feathery results of this low-cost product. Look for the Lacura Beauty items rolling out at Aldi now; the line also includes lipstick ($4), nail polish ($2), and blush ($4). Do you think you might make a purchase?

boston530 boston530 6 years
One other thing Aldi's owns Trader Joes!!!
boston530 boston530 6 years
Misconceptions about Aldi's have always been there I was one of those who would not step foot in the stores. Well let me tell you. The food is excellent. We find things that we cannot find in our regular store and find some of the high end foods found in the high end specialty stores. Make up products are very good and being made in Germany they are top sellers in the UK. Get off your high horses and try some of the foods and the beauty products, You might just be surprised. It is not a welfare store it is for everyone...produce good value, frozen foods, bread, salad dressings. Sell name brands and if you look at the packaging it looks very similar to the national brands. Made by the same companies...
Divesse Divesse 8 years
What?! Does this new makeup line sell at ALL Aldi stores across the country or just the ones in bigger cities? If in the smaller towns too, I am definitely looking into this one.
zuke zuke 8 years
Maybe. I don't really liked perfumed stuff, though.
AvaLaila AvaLaila 8 years
LOL @ Allytta- its a depressing place to go to
Talldiva45 Talldiva45 8 years
They have one near me in a town near by but the store scares me to be honest. Looks uninviting... The makeup - no thanks. Nevermind the food.
emalove emalove 8 years
I've never even heard of Aldi...there aren't any near me here in Massachusetts.
Allytta Allytta 8 years
i would try, but the aldi close to me has no cosmetics. it looks like some bomb shelter with food being sold...
Yorkdale_Girl Yorkdale_Girl 8 years
Yep. I totally plan on trying this. They started out with a skincare line, and it got rave reviews. Now I'm intrigued...but I HATE fragranced makeup. Hmph. I'm still trying it though.
wmoonw wmoonw 8 years
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